From Adweek:
Here’s a simple and powerful campaign idea from UN Women using real suggested search terms from Google’s autocomplete feature.
Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.
Each ad’s fine print says “actual Google search on 09/03/13.”
Pretty cool scary.
Since overcoming Bulimia and Binge Eating Disorder, Dana Suchow has become an expert in the field of body image and eating disorder prevention. Offering a nonclinical and holistic approach, Dana will teach you how to put your child on a path towards body love, empowerment and self-acceptance.
Wow! Thanks for promoting the campaign.
absolutely!
I can’t believe people search for things like that on Google. What is wrong with people. Women and Men are equal period. There are many things women do better than men and vise verse. “Women should” Do whatever the hell they feel like! lol.
marry me?
Amazing campaign!!!
THis is f”!$!$ up. Sad sad and really f!”$!$” up. Women should be slaves, indeed… this is so grotesque I have no words.
Being male, I cannot agree with these photos. Women are incredibly vocal, and any woman who follows the directives listed as mouth coverings wants it that way. The vast majority of you never get close to such conditions.
When you can show me that more women have been subjugated as your horror porn shows than not, THEN I might believe that women are truly oppressed. Until then, you have plenty of power to oppose these comments – and the vast majority of women DO just that.